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Why should you start making short videos or web capsules in 2025 to build customer loyalty or promote your business?
Making short videos or web capsules for your business can offer several strategic advantages.
Here are some reasons why you should consider using short videos:
- Capture attention quickly: Internet users have a limited attention span. Short videos capture attention better and are viewed in full.
- Improve engagement: Short videos generate more engagement than articles or images. They are shared, commented on and liked, increasing visibility.
- Ease of consumption: Short videos are easy to consume on mobile. They allow your audience to understand your message quickly, even on the go.
- Explain concepts concisely: A short video simplifies complex concepts, making the information more accessible and easy to understand for your audience.
- Emphasize branding: Short videos reinforce your brand image, conveying your values and visuals in a coherent and engaging way.
- Increase visibility on social networks: Platforms like Instagram and TikTok favor videos. They increase your chances of being highlighted by algorithms.
- Promote offers or events: Short videos are ideal for announcing promotions, product launches or events, quickly attracting the attention of your audience.
- Improve SEO: Videos increase the time spent on your site, which improves its SEO. Google favors pages with videos.
Examples of using short videos or web capsules:
- Product advertising: Present a product in 30 seconds with its main features.
- Tutorials or demonstrations: Show how to use a product in a few simple steps.
- Customer reviews: Quick testimonials from satisfied customers.
- Announcement of events or promotions: Videos to draw attention to upcoming events or special offers.
- Corporate values: Show what sets your company apart (commitment to sustainability, innovation, corporate culture).
In In summary, short videos are a powerful and versatile tool that can strengthen your communication, increase your visibility and improve the engagement of your audience. It is a modern, effective form of content adapted to the use of today’s consumers.
Welcome to Pascal’s web capsule collection! Examples of short videos to promote your business!
Pascal, president and SEO expert at Medialogue, offers short videos based on his experience. With his capsules, learn how to optimize the management of your website to maximize its performance.